What Is Digital Marketing?

There are majorly two branches in marketing –


Print Media – Print media advertising is a form of advertising that uses physically printed media, such as magazines, newspapers, billboards and posters to reach consumers, business customers and prospects.
Digital Marketing – Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types in the following slides.

The major fields of digital marketing are –

Social Media Marketing
Search Engine Optimization
Google Adwords
Affiliate Marketing
Blogging

Social Media Marketing consists of –

Facebook Marketing
Twitter Marketing
LinkedIn Marketing
Instagram Marketing
Google+
WhatsApp

Search Engine Optimization

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO can be divided into two parts –

On – Page Optimization
Off – Page Optimization

Google Adwords

AdWords is Google’s advertising network that allows online retailers to place advertisements on nearly every Google search results page, YouTube video and partner websites. AdWords allow you to make the most of online advertising by showing your ads to the right people, in the right place, and at the right time.

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products on your blog or website. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Blogging

What is a Blog?

A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

What is Blogging?

The action of maintaining/writing a blog

Who is a Blogger?

An individual who is the blog owner. Person who keeps the blog alive (posting new posts, sharing latest news, information, case-studies, opinions etc…

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